01 / Brand build
WE BUILD
TO LAUNCH.
New brands, built with the pace and ambition to reshape their categories.
CM95 thinks big.
Silo builds brands.
Silo Group is the dedicated brand house inside CM95. It creates, acquires and scales consumer brands across wellness, sport and lifestyle.
The model combines focused teams, sharp creative, founder speed and the operating experience of building a category-leading consumer brand.
The build model
FROM IDEA
TO IMPACT.
01
Find the gap
Start with a real consumer tension and a market ready to be challenged.
02
Build the brand
Name, identity, product, proposition and culture—built as one system.
03
Launch with force
Creative distribution, social-first storytelling and rapid commercial execution.
04
Scale what works
Data, discipline and capital behind the signals that matter.
BUILT TO
LAUNCH.
See the brands currently in the launch bay.
Visit Silo Group